This is us, This is 13
13 represents transformation and rebirth.
In many traditions, 13 is linked with cycles, endings and new beginnings.
Some mystics see 13 as carrying a higher spiritual power, challenging norms and representing those who walk their own path.
All About Me
We started 13 Apparel with a vision that leaned into a grunge/alt aesthetic. At the time, it felt like an exciting direction, but as the brand began to grow, we realized it didn’t truly align with who we are or what we want 13 Apparel to represent. The look and feel started to feel mismatched — like we were wearing someone else’s clothes instead of our own. So, we rebranded. We wanted to bring the style back in line with our true identity: something more personal, feminine, soft, and connected to nature. We want every piece to feel authentic, intentional, and like it carries a little piece of the spirit behind 13 Apparel.
